Marketing Automation Specialist

Full Time @Pinata in Other

Job Description

Job Description
Pinata is looking for a talented Marketing Operations Specialist to take the lead with our marketing ops & email strategies. Your main duties include running email marketing campaigns end-to-end, managing our contact database and creating engaging newsletters for our growing community. As a Marketing Automation Specialist your role is to increase customer activations, drive usage, increasing up-sell opportunities, and reducing retention. You will also be responsible for reaching out to customers through email campaigns and informing them about new products and events. Ultimately, this is a growth-driven, data-oriented role that will be an integral part of our team. If you’re interested in web3 and can generate innovative ideas to increase our sign ups, we would like to meet you.
Responsibilities
Help plan & execute our marketing automation strategy
Design and implement email marketing and in-app campaigns
Proofread emails for clarity, grammar and spelling
Ensure emails are mobile friendly
Write newsletters covering new features, product updates & all company updates
Work with design team to upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with users via email to minimize unsubscribes
Create email databases for lead generation, up-sell, and churn
Analyze campaign performance and suggest improvements
Report on key results from email marketing efforts
Ensure emails follow industry policies and best practices 
Skills & Experience
Previous work experience as an Email marketing or marketing specialist
Hands on experience with HTML and content management systems
Experience with Hubspot or other marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skillsAn ability to work under tight deadlines
BSc degree in Marketing or relevant field
BONUS: familiar with web3 or NFTs
What you get:
Ability to work remotely anywhere
Competitive salary
Health benefits including dental & vision
Unlimited paid time off
Professional Development Stipend
18 weeks Maternity + Paternity Leave
Equity for every FT salaried employee
Who we are:
Pinata Technologies, Inc. is building the tools and infrastructure for a more free and empowering Web3 generation through IPFS. Our vision is to foster a sense of place for every creator on the internet that is uniquely theirs. Our fully remote team comprises engineers and designers, builders and creators, and overall kind humans with big dreams. We believe in a culture that fosters honesty and teamwork, laughter and trust, and our work is meaningful and challenging in the best ways every day. 
Check us out at About Us | Pinata
Pinata is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.