Digital Marketing Specialist

Full Time @Pinata in Other

Job Description

Job Description
Pinata is looking for a Digital Marketing Specialist to join our growing Marketing team. This role will report to the Director of Marketing and be a pivotal role in leading the strategy and execution of Pinata’s content. The person in this role must be comfortable writing for various forms of media from the marketing website and blog, to long form content such as ebooks and guides. This person will also help with producing content for press releases, email, and marketing campaigns, and more. The right person will be able to help build out a resource library that helps educate new users in the web3 space about Pinata. 
Responsibilities
Develop content strategy aligned with short-term and long-term marketing targets
Collaborate with marketing and design teams to plan and develop site content, style and layout
Create and publish engaging content
Edit, proofread and improve writers’ posts
Work with writers to ensure brand consistencyOptimize content according to SEO
Use content management systems to analyze website traffic and users engagement metrics
Manage content distribution to online channels and social media platforms to increase web traffic
Develop an editorial calendar with marketing team campaigns & events  in mind
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s attention
Skills & Experience
Proven work experience as a Digital marketing strategist or Digital marketing manager
Demonstrable experience with SEO/SEM and CRM software
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands on experience with online marketing tools and practicesFamiliarity with web design and HTML
Excellent verbal and written communication skills
Strong analytical and project management skills
BS degree in Marketing, Advertising or relevant field
What you get:
Ability to work remotely anywhere
Competitive salary
Health benefits including dental & vision
Unlimited paid time off
Professional Development Stipend
18 weeks Maternity + Paternity Leave
Equity for every FT salaried employee
Who we are:
Pinata Technologies, Inc. is building the tools and infrastructure for a more free and empowering Web3 generation through IPFS. Our vision is to foster a sense of place for every creator on the internet that is uniquely theirs. Our fully remote team comprises engineers and designers, builders and creators, and overall kind humans with big dreams. We believe in a culture that fosters honesty and teamwork, laughter and trust, and our work is meaningful and challenging in the best ways every day. 
Check us out at About Us | Pinata
Pinata is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.